sábado, 15 de febrero de 2014

Locos por la Felicidad

Hace un tiempo me invitaron a Sevilla para hablar sobre Felicidad: fue en el Teatro Quintero, con Jesús Quintero y Monica Esgueva que presentaba su último Libro sobre la Felicidad.

Fue una tertulia muy divertida y acaban de pasarme un breve resumen visual de esta noche.

Confío les inspire.

I´M POSSIBLE

Acaban de publicar la última parte de una conferencia que impartí en la Universidad Autonoma de Madrid, invitado por los gurus del IIC.

El título era "IMPOSSIBLE? I´M POSSIBLE" y fue muy divertido y emotivo, en cuanto vinieron muchas alumnas del Programa Ejecutivo para Mujeres con Alto Potencial y aprovechamos para darnos un gran abrazo.

Me han pasado los últimos 20 minutos de la charla y confío os inspire.

viernes, 14 de febrero de 2014

!Chicos! Hoy es San Valentín

 
 
 
Hola chicos,

espero no se os haya olvidado que hoy es San Valentin!

Vuestras chicas lo están celebrando en secreto, contando los minutos, esperando que os acordéis, un beso, una sonrisa....

Ya lo sé, anoche a las 00:01 no entendiste su mirada: para ella ya empezaba la fiesta del amor y vosotros, .... bueno, leyendo un libro, o peor todavía, chateando en Facebook o (peor todavía) mirando futból!

Bueno, si habéis perdido esta ocasión, no perdáis otra: ahora, lo primero del día, decidle a vuestra chica cuanto es importante en vuestra vida. Mejor aún, cantadselo.

Si no estáis casados todavía, pidele que se case contigo y si ya lo estáis, vuelveselo a pedir.

Por si no lo habéis entendido todavía, una mujer es capaz de multiplicar todo lo que le dais: le dáis una gota y os devuelve un hijo, le dáis una casa y os devuelve un hogar feliz, le dáis una sonrisa y os devuelve una familia. Ahora sí: si le dáis problemas, os hará la vida imposible!

Para los escasos en palabras, os aconsejo Prevert ("Paroles"), Neruda o Dante Alighieri: poesias bellissimas escritas sobre los corazones de milenios.

Para los vagos, este spot: no hace falta decir nada, sólo ponerselo.

Feliz San Valentin!

viernes, 24 de enero de 2014

100 consejos



Hoy Indira, alumna del Master Executive en Empresas Tecnológicass e Industriales de EOI, nos ha hecho un gran regalo.

En su post en el blog del curso ha compartido estas reflexiones de Robin Sharma: pocas veces había visto tanta sabiduría junta y menos así de estructurada.

Gracias a Indira por compartir tanta verdad.

Gracias de veras.

"Something got me up at 4:04 am this morning.


Not quite sure what it was. But I just felt really, really inspired.


To write. To share. To serve.


And so with an outpouring of outright passion, I began to record 100 of the best ideas I could think of to help you live a breathtakingly great life.

Here they are:

1. Great to be successful. Even better to be kind.
2. Being productive is an excellent vehicle for happiness.
3. It doesn't really matter what others think of you--only what you think of you.
4. Do your work like it's the most important work in the world. Because it is.
5. A superb reputation takes years to build--and minutes to lose.
6. There's no point in being rich but sick.
7. Adore your parents. You'll miss them when they're gone.
8. If you're not making things better you're making things worse.
9. Being optimistic and enthusiastic never goes out of style.
10. Be on time if you can't be there early.
11. Remember that the only real failure is quitting too early.
12. Smile more often. Your face will thank you.
13. If you don't understand people, you don't understand business.
14. Leadership's not about a title but about a way of doing things.
15. Eat less food, get more done.
16. All elite achievers are obsessed with being the best.
17. Your daily behavior reveals your deepest beliefs.
18. Sweat the small stuff. Mastery is the result of 1000 tiny victories.
19. Your fears are liars. Your doubts are traitors.
20. Without a daily plan you're lost in the woods.
21. The world belongs to unreasonable people.
22. Love your family like there's no tomorrow because one day there won't be.
23. When you show up as your real self, you inspire people to do the same.
24. The fastest way to get respect is to give respect.
25. The marketplace always rewards originality. Don’t be a mindless clone.
26. Until your vision becomes your obsession, nothing ever changes.
27. Enthusiasm is contagious.
28. All great projects require sacrifice, some suffering and a lot of discomfort. But they’re worth it.
29. Better to have 3 awesome friends than 10,000 digital ones.
30. Spend more time in nature.
31. Spend more time in silence.
32. Don’t let a stained past spoil your spotless future.
33. To double your income, triple your investment in personal development.
34. Elite achievers honor the value of every passing moment.
35. Too much entertainment is a symptom of a person without a clear vision and a burning ambition.
36. Less ego, more service.
37. Remember that listening to someone deeply and sincerely is a giant act of power.
38. An addiction to distraction is the death of creative production.
39. A problem only becomes a problem when you start to view it as a problem.
40. Don’t just parent your children–develop them.
41. Success is less about luck and more about practice.
42. What you give away comes back to you in a river.
43. Money is the inevitable consequence of value delivered to other human beings.
44. To have what few have, do what few do.
45. Think for yourself.
46. To have an amazing company, hire only amazing people.
47. Being happy makes you more productive, creative and exceptional.
48. Don’t be selfish. Too many people think that’s cool. It’s not.
49. Remember that your environment shapes your thinking, which drives your performance.
50. Loyalty in one relationship breeds loyalty in every relationship (including the relationship you have with yourself).
51. Read Walter Isaacson’s biography on Steve Jobs. It’s one of the best books I’ve ever read (and contains hundreds of lessons on entrepreneurship, innovation, inspiration and life).
52. Read my blog post “ Don’t Stop Believing ” when you feel like giving up.
53. Being scared is part of being alive. Accept it. And walk through it.
54. Know that every massive achievement began with a humble beginning.
55. Aim for the company of icons. Playing small with your talent is disrespectful to your potential.
56. Show love to your customers by giving them 10X what they expect. These are the people who feed you and your family.
57. Be a person with a fiercely strong character. And stand for the highest of honor.
58. Stop beating yourself up for not being perfect. No one is.
59. One of the biggest reasons people don’t reach world-class is that they’re too good at giving up.
60. Everyone you’ll meet today has a story to share, a lesson to teach and a gift to reveal.
61. No idea works until you start doing the work.
62. As I wrote in The Leader Who Had No Title: You can make excuses. Or you can be phenomenal. But you can’t do both.
63. Your life shows us what you’ve settled for.
64. No master was brilliant at many things. Focus. Focus. Focus.
65. Jealously is the price ambition pays for success.
66. If you’re not careful, making money can become really costly.
67. Family first.
68. Your work is your craft. Your life is your art.
69. When you let go of your dreams, you die while still alive.
70. Don’t be a critic. If you have nothing encouraging to say, stay silent.
71. Potential unexpressed turns to pain.
72. Measure your success via your impact, not your income.
73. Life’s best pleasures are life’s simplest ones.
74. Growth happens when you push past your comfort zone.
75. If you don’t believe you can achieve something then you won’t do the work to achieve it and so you won’t get it and then you’ll say “see, I couldn’t achieve it.” Belief is that powerful.
76. Gratitude is the antidote to fear.
77. Action is the solution to procrastination.
78. Dream big. Start small. Act now.
79. As you become more successful, become more humble.
80. Say please and thank you and sorry when you should.
81. Don’t wait for lucky breaks. Go make your lucky breaks.
82. I learned from Warren Buffett that extreme achievers focus on the value you’ll receive versus the cost of the product.
83. As I teach at The 48 Hour Transformation every June: “Small daily improvements over time lead to stunning results.”
84. Watch the documentary “Jiro Dreams of Sushi”. It will inspire you to be the Picasso of your industry.
85. Persistence is more valuable than intelligence.
86. No one will believe in you until you first believe in you.
87. As someone said to me at one of my presentations a few years ago: “Health is the crown on the well person’s head that only the ill person can see.”
88. Build your entire life around just 5 priorities (your “Big 5″). Any more and you’re diluting your focus, time and talent (and sabotaging your success).
89. Cut yourself some slack. No one’s productive all the time. Farmers plant seeds and then let the field sit fallow for a season. That’s when the real growth happens.
90. Be honest. People will trust what you say, sell and do.
91. Hard work is a force multiplier.
92. Be kinder than necessary.
93. Fears you run toward run away.
94. Look for the best in people and they’ll reach higher to deliver their best to you.
95. Less talk. More do.
96. You become your conversations. Choose your associations extremely well.
97. If you take yourself too seriously, no one will take you seriously.
98. Just because you couldn’t do it yesterday doesn’t mean you can’t do it today.
99. In the end, we never regret doing what was difficult.
100. Life is short. Help more people. "

sábado, 21 de diciembre de 2013

Navidad con West Jet y "A ticket for mum" de British



Bienvenida al invierno en el emisferio norte y al verano en el sur!

Vean lo que armaron LOS EMPLEADOS de West Jet en esta campaña de mktg de guerrilla Navideña!

Ayer lo enseñé en clase y un alumno que trabaja en en una compañía aérea nos confesó que lo iban visionando con mucha envidia, siendo imposible realizar algo así en su empresa.

Sí, podrían contratar a una agencia y "comprarlo" pero en el caso de West Jet fue una iniciativa de los proprios empleados: nadie cobró horas extras, derechos de imagen, ...se organizaron y lo hicieron, con 6 (seis) meses de antelación.

Todos los que aparecen en el video son empleados de la compañía.

Pensad en ello por favor, en lo enganchados que están con su proyecto, con lo contentos que están en su empresa.

Sería posible hacer algo así en vuestras empresas?

British Airways hizo otras campañas muy emotivas, como esta de A TICKET FOR MUM

Es fabuloso y muy emotivo, pero es otra cosa.

domingo, 15 de diciembre de 2013

Cambiar es bueno

Cambiar es bueno.

Le tenemos mucho miedo al cambio pero cada vez que por decisión propia o ajena experimentamos un cambio, siempre es para mejor, de una forma u otra.

El cambio es la tendencia natural de las cosas y los que saben adaptarse suelen ser los vencedores.

Hay que esperar lo inesperado, aceptarlo y convivir liderandolo.

Como ejemplo, esta preciosa imagen: no había nevado en Egypto en más de un siglo.

Nada es imposible.


¿Y las Piramides nevadas? La foto es preciosa, es real en BN pero se pasaron con el Fotoshop!

(In Italia diciamo: se non é vero, é ben trovato).

S

sábado, 7 de diciembre de 2013

17 publicidades que nos averguenzan


No sé en que estarían pensando los creativos (¿creativos?) de estas campañas, afortunadamente la mayoría en blanco y negro y en 2D, es decir en los principios de los principios de la TV y la publicidad impresa.

Si fuese el dueño de estas marcas me preocuparía de pedir perdón por haber permitido que algún día mi marca se asociara a estos no-valores.

Siento vergüenza ajena en reproducer muchos de estos mensajes pero creo que es bueno ver como era la publicidad hace años y como hemos mejorado en muchos aspectos: no en todos, como demuestra esta charla de Jean Kilbourne sobre lo que hacen los media a las chicas.


En nuestras manos está mejorar esto y que la publicidad esté en manos de creativos de verdad, de innovadores de la palabra y la imagen.

¿IMPOSSIBLE?

I´M POSSIBLE

17 Most Offensive Adverts That Would Be Banned Today

In the present age of marketing, advertisements often tend to cross limits in a race to elevate the sales or to get the limelight of media. Advertisements often use lies and exaggerations as their main tool for grasping the attention of the masses. But what line did advertisements cross in the past? The answer lies in these offensive, racist vintage adverts:
offensive ads that should be banned  (1)
offensive ads that should be banned  (2)
offensive ads that should be banned  (2)
offensive ads that should be banned  (3)
offensive ads that should be banned  (3)
offensive ads that should be banned  (4)
offensive ads that should be banned  (5)
offensive ads that should be banned  (6)
offensive ads that should be banned  (7)
offensive ads that should be banned  (8)
offensive ads that should be banned  (9)
offensive ads that should be banned  (10)
offensive ads that should be banned  (11)
offensive ads that should be banned  (12)
offensive ads that should be banned  (13)
offensive ads that should be banned  (14)
offensive ads that should be banned  (1)